Strategy

"Design is creativity with strategy" - Rob Curedale

Stop Looking

"Stop looking at yourself as a designer and start thinking of yourself as a deliverer of ideas" - Stle Melvr

No Masterpiece

"No masterpiece was ever created by a lazy artist"- Salvador Dali

Good Ideas

"Good ideas turn into good designs fairly quickly. If you catch yourself fiddling too much with colors, borders and treatments to bring a design together, chances are the problem lies somewhere deeper" - Ryan Singer

Anticipate How It Is Boxed Up

"We can’t just design an item that looks great. We also have to anticipate how it is boxed up, distributed, and shipped, as well as whether or not a seventeen-year-old kid with a summer job can stock it on the store shelf without ruining it"- Robin Perkins